If you have an Instagram account, you know @muradosmann, a popular Instagrammer with more than 3 million followers who has been made famous for his #FollowMeTo series in which captures Murad’s wife, Nataly Osmann reaching back for his hand as the two trek the globe together. The series has earned Murad a nod one Frommers’s list of the “25 Best Travel Instagram Accounts.”
Last week, Nataly and Murad found themselves at the center of J. Walter Thompson New York‘s beautiful new multi-channel campaign for Beringer, a 138-year-old wine brand under Treasury Wine Estates.
For “Better Beckons,” the team partnered with Murad to create six images that capture Murad and his wife in their classic pose. With a bottle from award-winning Beringer’s Private Reserve collection in her hand, Nataly beckons her husband and the viewer towards beautiful places all over the U.S., including the Rhine House at Beringer Vineyards, the Golden Gate Bridge, a lighthouse on New York’s Fire Island and the New York City skyline.
The series marks a natural extension of Murad’s photography style of intimate, warm and inviting visuals and brings to life the Beringer brand promise to “bring the better” to its wine drinkers.
Follow the campaign on social media on www.facebook.com/BeringerVineyards/, @BeringerVyds and @MuradOsmann, using hashtag #BetterBeckons.
Read more about “Better Beckons” on The Drum and FastCompany.
Credits:
Head of Art & Design: Aaron Padin
Executive Creative Director: Ben James
Designer/Art Director: Katie Bourgeois
Planner: Derrick Goss
Head of Production: Lisa Setten
Executive Producer/Art Buyer: Sheri Rosenberg
Business Director: Dan Duffett
Account Director: Lara Clay
Associate Creative Director, Mirum: Patrick Tomasso
Account Director, Mirum: Matthew Clemente
Production Company: Hype Production
